Latto doesn’t need a lotta time to leave a big impression. Exhibit #1 is how she powered through a name change a little while back - no easy feat for a rising artist. But once fans heard her flow over hip-hop’s latest interpolation of Tom Tom Club’s “Genius of Love” on “Big Energy,” all anyone cared about was what this brash Atlanta rapper had next in store. ‘777’ was the answer. Doubling down on the casino imagery, the lucky-number-13-track album feels like the only object capable of capturing Latto’s confidence and ambition. High rollers like 21 Savage, Childish Gambino, Kodak Black, and fellow speedy riser Nardo Wick throw their dice in her circle, too. 90 seconds were all she needed to put a stamp on this exclusive version of “Stepper.” Our LIFT crew flew to Atlanta for the shoot, and chose a spot a couple miles from her Clayton County home turf. For “Sunshine,” we planted 6000 sunflowers in the dirt floor of the set. Because when it comes to Latto, it’s go big or go home.
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