The world's most expensive colors include a purple pigment made from snail shells and colored pencils that cost 14 times as much as Crayola's.
But who's willing to pay sometimes thousands of dollars for these high-quality pigments, and what is behind their price tags? Business Insider visited factories, mines, and secret ateliers to see how different luxury colors are made.
- 00:00:00 - Intro
- 00:00:50 - Lapis Lazuli
- 00:11:30 - Tyrian Purple
- 00:22:34 - Henri Roche Pastels
- 00:37:02 - Colored Pencils
- 00:51:21 - Pantone
- 01:14:04 - Indigo
- 01:31:36 - Oil Paint
- 01:37:11 - Credits
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