Ultramarine blue, or “true blue,” was once more valuable than gold. In 1824, a synthetic version called French ultramarine made the color more accessible. But ultramarine blue made from real lapis lazuli can sell for over $60 an ounce today.

Discover the hidden psychology of color in everyday life with this dual-video deep dive. Watch how hues shape emotions and perceptions in our first clip — then follow up with a second video for more surprising insights. Perfect for artists, creatives, and...

Color in Motion explores the power of color as a filmmaking tool, the science and technologies behind it, and its impact on audiences.

The world's most expensive colors include a purple pigment made from snail shells and colored pencils that cost 14 times as much as Crayola's.

For 60 years, it’s been nearly impossible for anyone to recreate International Klein Blue. Named after French artist Yves Klein, this specific ultramarine color has shown up in all sorts of pop cultural references from the Blue Man Group to the fashion ru...

Of course color is color and color knows no gender. But just how did pink become associated with girls?

Crayola changed a few crayon color names that weren't politically correct. They retired many other color names that weren't popular.

How did ultramarine go from being more expensive than gold to one of the cheapest pigments for artists? Follow the journey of this vibrant blue color, ultramarine, one of the most celebrated and sought-after pigments in art. Joanna Russell from our Scien...

Pantone just released its 2024 Color of the Year: Peach Fuzz. But Pantone doesn’t sell paints, colors or mixing machinery. So what is the company actually selling?

In brief...it doesn't matter. It's completely cultural. Someone just "decided" what it would be and it caught on. Colors are for everyone. It's just a color. “Pink is for girls and blue is for boys” is something we all grew up hearing, but did you kn...

Stunning Clarity and Vivid Colors in 8K HDR video.

Looks best on any 4K HDR device. Still looks beautiful if you don't have one. Enjoy the colors.

When radium was first discovered, its luminous green color inspired people to add it into beauty products and jewelry. It wasn’t until much later that we realized that radium’s harmful effects outweighed its visual benefits. Unfortunately, radium isn’t th...

The Forbes Pigment Collection at the Harvard Art Museums is a collection of pigments, binders, and other art materials for researchers to use as standards: so they can tell originals from restorations from forgeries. It's not open to the public, because i...

Color is one of the most effective tools in a storyteller's arsenal. From fiery red, to the coldest blue, a great filmmaker knows just what colors to paint on the screen. Move over light and shadow, lets take the color wheel for a spin! Here are the very...