Duolingo has been the top education app in Apple’s App Store for most of the past decade, making the company a revenue of around $500 million annually.
But most people who use the language lesson app do not pay. So how does a free educational app manage to have a valuation of $7.7 billion?
WSJ explains how Duolingo is using AI-enhanced experiments to subsets of its user base, tailoring its offering to hook users like an addictive video game.
Chapters:
- 0:00 Top education app
- 0:48 Growth and gamification
- 2:41 How the app works
- 5:47 Why the app is free
