It has just been announced that Disney is the official sponsor of New Year's Eve 2022. They will be sponsoring everything around Times Square and be the biggest partner to ring in the new year. The past few years Planet Fitness has been the main sponsor, however Disney will be replacing them in 2022 and they have some great plans up their sleeve.
Kicking off the new year is a great marketing tactic by The Walt Disney Company and might be their best marketing initiative ever. The person behind this idea is truly a genius and here's why. January 1st, 2023 is the first day of the 18 month, 100 year anniversary for Disney. Disney is taking advantage of the massive New Year's celebration to celebrate and market their 100 year milestone. They are ringing in the new year, but focusing everyone's attention on Disney and their 100th anniversary in the process.
As the official sponsor of the event, Disney will have control over the giant ball that drops. Disney will be Disneyifying the giant ball. The ball has been changed to the shape of a Mickey head as seen in the image above. This is the first time in history since the first drop in 1907 that the ball in Times Square will not be just a ball. However, they are doing more than just changing the ball shape.
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