Videos This Ancient Scent Is Worth More Than Gold. Scott Admin posted on 3 months ago — updated on 1 second ago 97 views 97 views Oud is often called one of the most expensive scents in the world. But what exactly is it, and why has it been valued for thousands of years? perfume History of Simple Things Scott Follow Author, educator, musician, dancer and all around creative type. Founder of "The Happy Now" website and the online jewelry store "Silver and Sage".