The Rise and Fall of the Mail Order Giants
The Rise and Fall of the Mail Order Giants
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The catalogs of Sears, Roebuck, and Co., and Montgomery Ward were icons of Americana, beloved and eagerly anticipated. More than just a collection of necessities and Christmas wishes, the items within the many pages of those catalogs reflected the aspirations of American families, as well as the power of companies to shape how people shopped and what they bought. The rise and fall of these mail order giants is intertwined with the history of Chicago and the rest of America.

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