How “In Living Color” Created the Super Bowl Halftime Show As We Know It Today
How “In Living Color” Created the Super Bowl Halftime Show As We Know It Today
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In 1991, during one of FOX's regular staff meetings, FOX president Jamie Kellner started talking about the Super Bowl, Kellner believed his network could capitalize on the Super Bowl even though CBS had the rights to air the game.

The first Super Bowl halftime show was in 1967, featuring marching bands from the University of Arizona and Grambling State University. The early halftime shows were simple and community-focused, unlike today's high-energy, celebrity-driven spectacles.

In 1991, everything changed with the first big name musical group.  New Kids On The Block.  Then in 1993 a new standard was set for future games when Michael Jackson hit the stage.

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