Bash Croft’s new single, “Pretty People,” finds the uncomfortable sweet spot between missing someone and watching them look perfectly happy without you. Released October 2, 2026, the song pairs an upbeat pop melody with the insecurities that can linger long after a relationship ends.
Known to television audiences as Sebastian Croft, the actor who played Ben in Heartstopper and young Ned Stark in Game of Thrones, Croft is revealing another side of himself through music. Here, he explores how someone you once knew intimately can become a distant, polished image—another beautiful face in a crowd or on your screen.
In an interview with i-D, Croft explained that the song grew from feelings of being an outsider and seeing a former love become someone seemingly unfamiliar. That emotional distance gives “Pretty People” its bittersweet center: the world keeps moving, even when your heart hasn’t quite caught up.
The accompanying music video, directed by his friend and collaborator Connor Jessup, uses dancing, solitude, and a ghostly presence to reflect the way a past relationship can continue haunting everyday life.
With “Pretty People,” Croft gives those lingering feelings somewhere to go—and a beat to move to.
