Keke Palmer Is Launching Her Own Television Network

Keke Palmer is reminding us once more that she can do it all — and then some. On September 30, the star announced that she would be launching her own digital network called Key TV, aiming to spotlight “a new generation of creators.”

In a post shared to social media on Friday morning, the 2022 TIME100 Next honoree introduced the world to Key TV by re-introducing herself.

“Hi, I'm Lauren Palmer,” says Keke in the video as a double joins her on-screen. “And this is Keke Palmer, the brand I created 20 years ago, all the way back in Illinois with my mom. In those 20 years, I learned how to be a few things.”

In a few clever skits, Keke walks us down her career journey. The 29-year-old multi-hyphenate has made a name for herself in the entertainment industry as an actress, a singer, a writer, a director, and one more role she considers the most important of them all: a collaborator.

“I want to share everything I learned with you, because this is my greatest dream of all,” says Keke while sitting in a director's chair. “All it takes is one of us to unlock a door to unlock a million doors for each other. I'm so excited to introduce you guys to Key TV, where our stories matter and where we are represented as the keys to the culture.”

The video ends with the blinking green and blue neon sign of the Key TV logo. Key TV is described as “a Keke Palmer-led company” across all of its socials, and already has a presence on Facebook, Instagram, Twitter, TikTok, and YouTube. Though no further information has been released about the kind of content that will live on Key TV or when it will officially launch, it's safe to assume that Keke will be championing inclusive and diverse stories.

Keke Palmer is a media titan, with a legacy that includes music, hosting, film, television, and stage roles. In spring of 2021, the superstar inked an overall TV deal with Entertainment One. “I am thrilled to be partnering with eOne to create entertaining, meaningful, fun television experiences that will deeply connect with audiences and be reflective of our current world,” Palmer said then, per Variety. Now, with Key TV, Keke is one step closer to building her media empire. We will definitely be tuning in.