Digital Marketing E-Commerce for Beginners (Full 10 Hour Course)

TIMESTAMPS

👉FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE

• 0:00:00 Getting Started with the certificate Program
• 0:09:09 What are digital marketing and E-Commerce
• 0:30:17 Careers in Digital marketing and E-Commerce
• 0:45:08 Review Introduction to foundations digital marketing and E-Commerce
• 0:46:39 How Digital marketing and E-Commerce benefit organizations
• 1:02:42 Introduction to the marketing funnel
• 1:12:32 Attract and engage potential customers
• 1:21:59 Drive sales and build brand loyalty
• 1:30:27 How Companies use digital marketing to build their brands
• 1:35:37 Creating a digital marketing and E-Commerce strategy
• 1:44:53 Reach Customers online
• 1:58:15 Engage Customers through social media and email marketing
• 2:09:46 Review digital marketing and E-Commerce strategy
• 2:11:18 Measure marketing performance success
• 2:20:49 Use data insights to improve a strategy
• 2:30:29 Pursue your new career
• 2:36:41 Review measure marketing performance success
• 2:37:41 Course review foundations of digital marketing E-Commerce

👉ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING

• 2:39:35 Getting Started with the Course
• 2:43:56 Creating Customers personas for your target audience
• 2:56:14 Awarness and consideration marketing funnel stages
• 3:09:17 Conversion and loyalty marketing funnel stages
• 3:20:33 Review introduction to attract and engage customers with digital marketing
• 3:22:22 How Search Works
• 3:43:25 Understand the Basics of search engine optimization SEO
• 3:53:21 Keyword research and Website structure
• 4:09:19 Apply search engine optimization SEO
• 4:20:02 Help Google and Users understand your content
• 4:29:58 Analyze Search Performance and user behavior
• 4:38:38 Review apply search engine optimization SEO
• 4:40:21 understand search engine marketing SEM
• 4:58:00 understand Google ads
• 5:15:17 Apply display advertising
• 5:24:46 Review Search Engine Marketing SEM and display advertising
• 5:26:56 Course review attract and engage Customers with digital marketing

👉FROM LIKES TO LEADS: INTERACT WITH CUSTOMERS ONLINE

• 5:29:56 Getting started with the Course
• 5:32:36 Understanding Social media marketing
• 5:55:49 Review introduction to from likes to leads interact with customers online
• 5:57:34 Determining your Social media marketing strategy
• 6:12:51 Offering content variety
• 6:22:36 Planning when to publish
• 6:32:13 Review Social media strategy planning and publishing
• 6:34:07 Social listening
• 6:45:22 Engagement on Social media
• 7:00:00 Composing engaging content
• 7:18:38 Review listening and engagement on social media
• 7:20:46 Social media analytics
• 7:39:17 Social media marketing reporting
• 7:49:31 Review social media analytics and reporting
• 7:51:59 The value of paid ads on social media
• 8:01:22 Targeting your social advertising
• 8:11:30 Managing a Social advertising budget
• 8:23:23 Review paid social media
• 8:25:48 Course review from likes to lead interact with customers online

👉THINK OUTSIDE THE INDOX: EMAIL MARKETING

• 8:28:59 Getting started with the course
• 8:31:02 What is Email Marketing
• 8:37:20 Preparing for your campaign
• 8:49:44 Dos and Don'ts of Email marketing
• 8:54:04 Review introduction to Think outside the inbox email marketing
• 8:55:49 Emails that Welcome new Subscribers
• 9:04:52 Emails That entice subscribers
• 9:14:00 Emails that keep customers
• 9:18:59 Review Types of Email Marketing
• 9:20:29 Email Lists
• 9:33:57 How to write and effective email
• 9:38:37 Tools for Email Marketing

⭐ Important Links and Notes ⭐

• ⌨️ The creator of this course is Google ( Team: Grow with Google )
• ⌨️ For earning certificate, enroll for this course here: https://www.coursera.org/professional...