Why do food mascots happily advertise their own demise? Explore the strange, funny history and psychology of mascots selling themselves as food.

Cereal mascots have long been a boys’ club. Meet Katy the Kangaroo, Carmella Creeper and the rare female characters who made breakfast history.

From Tony the Tiger to Toucan Sam, cereal mascots have historically been overwhelmingly male. Here’s how advertising created breakfast’s boys’ club.