WSJ visited Pantone’s factory to learn how the company revolutionized printing, how it monetized color and how its Color of the Year has become so popular.
- 0:00 What does Pantone sell?
- 0:50 Pantone’s history
- 2:49 Pantone standards, explained
- 4:21 Revenue
- 6:39 What’s next?
PANTONE: What is the Pantone Color Systems?
Inside the Pantone Color Factory