WSJ’s Jaewon Kang breaks down why Trader Joe’s small selection of private label brands and trendy products, like orange chicken and everything but the bagel seasoning, keeps shoppers coming back for more.
- 0:00 How does Trader Joe’s continue to outperform other grocery store chains?
- 0:37 Why Trader Joe’s sells fewer but trendier products
- 2:32 How Trader Joe’s controls its own supply chain